Privacy Policy

This privacy statement clarifies the type, extent and purpose of the processing of personal data (hereinafter called "data") withing our online offering and the related websites, functions and contents as well as external online presences, e.g. our social meda feed (hereinafter calles „online offering“). With regard to the used terms such as "processing" or "Responsible Party" we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR)

Responsible Party

TLF LabelFinder GmbH
Münzstr. 21
10178 Berlin
Email address: info@labelfinder.com
Managing Directors: Julian Hildebrandt, Tim Keding
Link to Imprint: Imprint

Types of processed data:

- Inventory Data (e.g. names, addresses).
- Contact Data (e.g. email addresses, phone numbers).
- Content Data (e.g. text input, photographs, videos).
- Usage Data (e.g. visited websites, interest in content, access times).
- Meta and Communications Data (e.g. device information, IP adresses).

Categories of Data Subjects

Visitors and users of the online offering (Hereinafter, we describe the persons affected collectively as "users").

Puprose of Data Processing

- Provision of the online offering, its functions and contents.
- Answering of contact requests and communication with users.
- Security measures.
- Reach measurement/Marketing

Terms used

"Personal data" are all data related to an identified or identifiable natural person (hereinafter "data subject"); seen as identifiable is a natural person, who can be identified directly or indirectly, especially by means of attribution of an identifier like a name, of an identification number, of location data, online identification data (e.g. Cookie) or of one or several special features, that express the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

"Processing" means any process or series of operations related to personal information performed with or without the aid of automated procedures. The term goes far and includes virtually every handling of data.

"Pseudonymization" is the processing of personal data in a way that the personal data cannot be assigned to a specific data subject without the need for additional information, provided that such additional information is kept separately; and subject to technical and organizational measures that ensure that the personal data is not assigned to an identified or identifiable natural persons.

"Profiling" is any kind of automated processing of personal data that consists of this personal data being used to evaluate specific personal aspects related to a natural person, in particular to analyze or predict aspects relating to job performance, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location of this natural person.

"Responsible Party" means the natural or legal person, public authority, body or body that decides, alone or in concert with others, on the purposes and means of processing personal data..

"Data Processor" means a natural or legal person, public authority, body or body that processes personal data on behalf of the responsible party.

Relevant Legal Basis

In accordance with Article 13 GDPR, we inform you about the legal basis of our data processing. Unless the legal basis ist not mentioned in the Privacy Policy, the following applies: The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 GDPR, The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 GDPR, the legal basis for the processing for the fulfillment of our services and the implementation of contractual measures as well as the answer of requests is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 (1) lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) lit. f GDPR. In the event that vital interests of the affected person or another natural person require the processing of personal data, Art. 6 para. 1 lit. d serve as legal basis.

Security Measures

In accordance with Art. 32 GDPR, we take into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing as well as the different likelihood and severity of the risk to the rights and freedoms of natural persons; appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and separation. Furthermore, we have established procedures that ensure the recognition of data subject rights, deletion of data and response to data threats. Furthermore, we consider the protection of personal data already in the development, or selection of hardware, software and procedures, through technology design and privacy-friendly default settings (Article 25 GDPR).

Collaboration with processors and third parties

If, in the context of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit them to them or otherwise grant access to the data, this will only be done on the basis of a legal permission (eg if a transmission of the data to third parties, as required by payment service providers, pursuant to Art. 6 (1) (b) GDPR to fulfill the contract), if you have consented, if a legal obligation allows for it or based on our legitimate interests (eg the use of agents, webhosters, etc.).

If we commission third parties to process data on the basis of a so-called "contract processing contract", this is done on the basis of Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (ie outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure or transmission of data to third parties, this will only be done if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. VSubject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Art. 44 et seq. DSGVO. This means the processing happens e.g. on the basis of specific guarantees, such as the officially recognized level of data protection (e.g. for the US through the Privacy Shield) or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

Rights of data subjects

You have the right to ask for confirmation as to whether the data in question is being processed and for information about this data as well as for further information and a copy of the data in accordance with Art. 15 GDPR.

In accordance with Art. 16 GDPR you have the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with Art. 17 GDPR, you have the right to demand that the relevant data be deleted immediately or, alternatively, to require a restriction of the processing of data in accordance with Art. 18 GDPR.

You have the right to demand that the data relating to you, which you have provided to us, be obtained in accordance with Art. 20 GDPR and request their transmission to other persons responsible.

You also have, according to. Art. 77 GDPR, the right to file a complaint with the competent supervisory authority.

Right of Withdrawal

You have the right to withdraw granted consent in accordance with. Art. 7 para. 3 GDPR with effect for the future

Right of Objection

You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection may in particular be made against processing for direct marketing purposes.

Cookies and Right of Objection in Direct Marketing

"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart in an online shop or a login status are saved. The term "permanent" or "persistent" refers to cookies that remain stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A "third-party cookie" refers to cookies that are offered by providers other than the person who manages the online offer (otherwise, if it is only their cookies, this is called "first-party cookies").

We can use temporary and permanent cookies and clarify this in the context of our privacy policy.

If users do not want cookies stored on their computer, they will be asked to disable the option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be found in a variety of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all features of this online offer may be used in this case.

Deletion of Data

The data processed by us are deleted or limited in their processing in accordance with Articles 17 and 18 GDPR. Unless explicitly stated in this privacy policy, the data stored by us are deleted as soon as they are no longer required for their purpose and the deletion does not conflict with any statutory storage requirements. Unless the data is deleted because it is required for other and legitimate purposes, its processing will be restricted. That means the data is blocked and not processed for other purposes. This applies, for example for data that must be kept for commercial or tax reasons.

According to legal requirements in Germany, the storage takes place in particular for 10 years according to §§ 147 par. 1 AO, 257 par. 1 Nr. 1 and 4, par. 4 HGB (books, records, management reports, accounting documents, trading books, relevant for taxation documents, etc.) and 6 years in accordance with § 257 (1) no. 2 and 3, para. 4 HGB (commercial letters).

According to legal regulations in Austria the storage takes place especially for 7 years according to § 132 paragraph 1 BAO (Bundesabgabenordnung - Austrian Federal Fiscal Code) (accounting documents, receipts / invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years in the case of documents relating to electronically supplied services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU Member States and for which the Mini-One-Stop-Shop (MOSS) is used.

Business related Processing

Additionally, we process
- Contract data (e.g., contract, term, customer category).
- Payment data (e.g., bank details, payment history)
of our customers, interested parties and business partners or the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Contractual Services

We process the data of our contractual partners and interested parties as well as other clients, customers, or contractual partners (uniformly referred to as "contractual partners") in accordance with Art. 6 para. 1 lit. b. GDPR in order to provide you with our contractual or pre-contractual services. The data processed, the nature, scope and purpose and necessity of their processing are determined by the underlying contractual relationship.

The processed data includes the master data of our contractual partners (eg, names and addresses), contact data (eg email addresses and telephone numbers) as well as contract data (eg, services used, contract contents, contractual communication, names of contact persons) and payment data (eg, bank details, payment history).

In principle, we do not process special categories of personal data, unless they are part of a contracted or contractual processing.

We process data which are necessary for the establishment and fulfillment of the contractual services and point out the necessity of their indication, if this is not evident for the contractual partners. Disclosure to external persons or companies will only be made if required by a contract. When processing the data provided to us within the framework of an order, we act in accordance with the instructions of the client as well as the legal requirements.

As part of the use of our online services, we can save the IP address and the time of each user action. The storage is based on our legitimate interests, as well as the interests of the user in the protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is required according to Art. 6 para. 1 lit. f. GDPR or there is a legal obligation in accordance with. Art. 6 para. 1 lit. c. GDPR.

The data will be deleted if the data is no longer required for the fulfillment of contractual or statutory duties of care and for the handling of any warranty and comparable obligations, whereby the necessity of keeping the data is reviewed every three years; otherwise the statutory storage obligations apply.

Administration, Financial Accounting, Office Organization, Contact Management

We process data in the context of administrative tasks and organization of our business, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the course of rendering our contractual services. The processing principles are Art. 6 para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. The processing affects customers, prospects, business partners and website visitors. The purpose and interest in processing lies in administration, financial accounting, office organization, data archiving, that is, tasks that serve to maintain our business, perform our duties and provide our services. The deletion of the data in terms of contractual performance and contractual communication corresponds to the information provided in these processing activities.

We disclose or transmit data to the financial administration, consultants, such as tax accountants or auditors, and other fee agents and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, promoters and other business partners, e.g. for later contact. We generally store this majority of company-related data permanently.

Business Analysis and Market Research

In order to operate our business economically, to recognize market trends, wishes of the contractors and users, we analyze the data available to us for business transactions, contracts, inquiries, etc. We process stock data, communication data, contract data, payment data, usage data, metadata based on the article 6 para. 1 lit. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyzes are carried out for the purpose of business analysis, marketing and market research. In doing so, we can provide the profiles of registered users with information, e.g. take into account their services. The analyzes serve us to increase the user-friendliness, the optimization of our offer and the business economics. The analyzes are for us alone and will not be disclosed externally unless they are anonymous, aggregated value analyzes.

If these analyzes or profiles are personal, they will be deleted or anonymised upon termination of the users, otherwise after two years from the conclusion of the contract. Incidentally, the overall business analyzes and general trend provisions are created anonymously if possible.

Participation in Affiliate Programs

Within our online offer, we deploy industry-standard tracking measures on the basis of our legitimate interests (i.e., interest in the analysis, optimization and economic operation of our online offer) according to Art. 6 para. 1 lit. f GDPR as required for the operation of the affiliate system. Below we explain the technical background to the users.

The services offered by our contractual partners can also be advertised and linked to on other websites (sog. Affiliate-Links oder After-Buy-Systeme, wenn z.B. Links oder Leistungen Dritter nach einem Vertragsschluss angeboten werden). Die Betreiber der jeweiligen Webseiten erhalten eine Provision, wenn Nutzer den Affiliate-Links folgen und anschließend die Angebote wahrnehmen.

In summary, our online offering requires us to be able to keep track of whether users who are interested in affiliate links and / or the offers made available by us then take advantage of the offers on the affiliate links or on our online platform. For this, the affiliate links and our offers are supplemented by certain values, which can be part of the link or otherwise, eg. a Cookie. The values include in particular the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking specific values such as Ad ID, affiliate ID, and categorizations.

The online user IDs used by us are pseudonymous values. This means that the online identifiers themselves do not contain any personal data such as names or email addresses. They only help us determine whether the same user who clicked on an affiliate link or was interested in an offer through our online offer, perceived the offer, i. e.g. has signed a contract with the provider. However, the online identification is personal in so far as to the partner company and also to us, the online identification together with other user data are available. Only then can the partner company tell us whether the user has accepted the offer and we, for example, can pay the bonus.

The affiliate systems we use include in particular: shopping24 Gesellschaft für Multimedia-mbH, Poßmoorweg 2, 22301 Hamburg, Germany, https://www.shopping24.de/datenschutz

AWIN Partner Program

We are, on the basis of our legitimate interests (ie interest in the economic operation of our online offer within the meaning of Art. 6 para 1 lit. GDPR), participants of the affiliate program of AWIN AG, Eichhornstraße 3, 10785 Berlin, Germany, that was designed to provide a medium for websites, by means of which advertisements and links to AWIN can be used to earn advertising rewards (so-called affiliate system). AWIN uses cookies in order to understand the origin of the contract. Among other things, AWIN can recognize that you have clicked on the partner link on this website and subsequently concluded a contract with or through AWIN.

For more information about data usage by Awin and possible opposition, see the company's privacy policy: https://www.awin.com/de/rechtliches.

Registration Function

Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and based on Art. 6 para. 1 lit. b GDPR processed for purposes of providing the user account. The processed data include in particular the login information (name, password and an email address). The data entered during registration will be used for the purpose of using the user account and its purpose.

Users may be informed by e-mail about information relevant to their user account, e.gg technical changes. If users have terminated their user account, their data will be deleted with respect to the user account, subject to a statutory retention requirement. It is the responsibility of the users to secure their data upon termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.

As part of the use of our registration and registration functions as well as the use of the user account, the IP address and the time of the respective user action will be saved. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the prosecution of our claims or there is a legal obligation in accordance with. Art. 6 para. 1 lit. c GDPR. The IP addresses will be anonymized or deleted after 7 days at the latest.

Contacting Us

When contacting us (for example, by contact form, email, telephone or via social media), the information of the user to process the contact request and its processing are processed in accordance with Art. 6 para. 1 lit. b) GDPR. User information can be stored in a Customer Relationship Management System ("CRM System") or a comparable request organization.

We delete the requests, if they are no longer required. We check the necessity every two years; Furthermore, the legal archiving obligations apply.

CRM System from Salesforce

We use the CRM system of the provider salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 München in order to be able to process inquiries from users more quickly and efficiently. (legitimate interest in accordance with Article 6 (1) lit. of the GDPR). ).

Salesforce is certified under the Privacy Shield Agreement, providing an additional guarantee to comply with European data protection law when processing data in the United States (https://www.privacyshield.gov/participant?id=a2zt0000000KzLyAAK&status=Active).

Salesforce uses users' data only for technical processing of requests and does not disclose them to third parties. To use salesforce at least the specification of a correct email address is necessary. A pseudonymous use is possible. During the processing of service requests it may be necessary to collect further data (name, address). The use of Zendesk is optional and serves to improve and speed up our customer and user service.

If users disapprove of data collection and data storage on salesforce's external system, we provide alternative contact options for submitting service requests by email, telephone, fax or post.

Further information is available to users in the privacy statement of salesforce: https://www.salesforce.com/de/company/privacy/.

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.

Content of the newsletter: We send newsletters, emails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or a legal permission. Insofar as the contents of a newsletter are concretely described, they are authoritative for the consent of the users. Incidentally, our newsletter contains information about our services and us.

Double opt-in and logging: Registration for our newsletter is done in a so-called double-opt-in procedure. This means that you will receive an email after the registration, in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with external email addresses. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.

Registration information: To subscribe to the newsletter, it is sufficient to enter your email address. Optionally, we ask you to give a name in the newsletter for personal address.

The dispatch of the newsletter and the associated performance measurement are based on a consent of the recipients acc. Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 para. 2 No. 3 UWG (fair trade law) or if consent is not required, based on our legitimate interests in the direct marketing acc. Art. 6 para. 1 lt. F. GDPR in conjunction with. § 7 Abs. 3 UWG (fair trade law).

The logging of the registration process is based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f DSGVO. Our interest lies in the use of a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the users and also allows us to prove consent.

Termination / Revocation - You may terminate the receipt of our newsletter at any time, ie. Revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. We may save the submitted email addresses for up to three years based on our legitimate interests before we delete them to provide prior consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that at the same time the former existence of a consent is confirmed.

Newsletter - Mail Handling Service Providers

The dispatch of the newsletter takes place by means of the dispatch service provider Peaberry software, Inc. (d/b/d Customer.io), 921 SW Washington St, Suite #820, Portland, OR 97205, USA. You can see the privacy policy of the dispatch service provider here: https://customer.io/privacy-policy.html. The dispatch service provider is used based on our legitimate interestes in accordance with Art. 6 para. 1 lit. f GDPR and a contract processing agreement acc. Art. 28 (3) sentence 1 GDPR(https://www.privacyshield.gov/participant?id=a2zt0000000PCaFAAW&status=Active).

The dispatch service provider may use the data of the recipients in a pseudonymous form, that is without assignment to a user, to optimize or improve their own services, e.g. for the technical optimization of dispatching and the presentation of newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to address them themselves or to pass the data on to third parties.

Newsletter - Performance Measurement

The newsletters contain a so-called "web beacon", which is a pixel-sized file that is retrieved from our server, or a dispatch service provider's server if we use a dispatch service provider, when the newsletter is opened. This retrieval will initially collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval

This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times. Statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our goal nor, if used, that of the dispatch service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate revocation of the performance measurement is unfortunately not possible, in this case, the entire newsletter subscription must be terminated.

Hosting and Email Dispatch

The hosting services we use are designed to provide the following services: infrastructure and platform services, computing capacity, storage and database services, e-mailing, security and technical maintenance services that we use to operate this online service.

Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer acc. Art. 6 para. 1 lit. f GDPR in conjunction with. Art. 28 GDPR (conclusion of contract processing contract).

Content Delivery Network from Amazon Web Services

We use a Content Delivery Network (CDN) offered by Amazon Web Services Inc., 410 Terry Avenue North, Seattle, WA 98109-5210, USA. Amazon Web Services is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4&status=Active).

A CDN is a service that helps deliver content from our online offering, especially large media files, such as graphics or scripts, using regionally distributed and Internet-connected servers. The processing of the data of the users takes place solely for the aforementioned purposes and the maintenance of the security and functionality of the CDN.

The use is based on our legitimate interests, that is, interest in a secure and efficient provision, analysis and optimization of our online offer in accordance with. Art. 6 para. 1 lit. f. GDPR.

For more information, see the Cloudflare Privacy Policy: https://aws.amazon.com/de/privacy/.

Collection of access data and log files

We, or our hosting provider, collects on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR data on every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called web site tags through one interface (including, for example, Google Analytics and other Google marketing services in our online offering). The tag manager itself (which implements the tags) does not process users' personal data. With regard to the processing of users' personal data, reference is made to the following information about Google's services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR), Google Analytics uses a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection of the data generated by the cookie and related to their use of the online offer as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser add-on or within browsers on mobile devices, please click this link to prevent the future detection by Google Analytics within this website: [LINK]Analytics-Opt-Out[/LINK]. An opt-out cookie is stored on your device. If you delete your cookies, you must click this link again.

For more information about Google's data usage, hiring and opt-out options, please refer to Google's Privacy Policy (https://policies.google.com/technologies/ads) as well as in the settings for the display of advertising impressions by Google(https://adssettings.google.com/authenticated).

The personal data of users will be deleted or anonymized after 14 months.

Google Adsense with non-personalized ads

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online service within the meaning of Art. 6 (1) lit. GDPR) , USA, ("Google").

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the AdSense service, which allows ads to appear on our website and reward us for their display or other use. For these purposes, usage data, e.g. the click on an ad and the IP address of the users are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the users' data is pseudonymised.

We use Adsense with non-personalized ads. The ads are not displayed based on user profiles. Non-personalized ads are not based on past user behavior. Targeting uses contextual information, including coarse (eg, on-site) geotargeting based on the current location, content on the current website or app, and current search terms. Google prohibits any personalized targeting, including demographic targeting and user list targeting.

For more information about Google's data usage, hiring and opt-out options, please refer to Google's Privacy Policy (https://policies.google.com/technologies/ads) as well as in the settings for the display of advertising impressions by Google (https://adssettings.google.com/authenticated).

Online presence on social media

We maintain online presence within social networks and platforms in order to communicate with customers, prospects and users active there and to inform them about our services. When using the respective networks and platforms, the terms and conditions and the data processing guidelines apply to their respective operators.

Unless otherwise stated in our Privacy Policy, we process users' data as long as they communicate with us within social networks and platforms, e.g. Write posts on our online presence or send us messages.

Integration of services and contents of third parties

Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), we make use of content or services offered by third-party providers in order to provide their content and services, such as Include videos or fonts (collectively referred to as "content").

This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online offer.

Vimeo

We can embed the videos of the Vimeo platform of Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy https://vimeo.com/privacy. Please note that Vimeo may use Google Analytics and we therefore refer to the Privacy Policy (https://www.google.com/policies/privacy) as well as opt-out-options for Google-Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or Google's data usage settings for marketing purposes (https://adssettings.google.com/.).

Youtube

We embed the videos of the YouTube platform of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google ReCaptcha

We incorporate the function to detect bots, e.g. when entering into online forms ("ReCaptcha") of the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Maps

We include maps from the Google Maps service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, users' IP addresses and location data, but these are not collected without their consent (usually as part of the settings of their mobile devices). The data can be processed in the USA. Datenschutzerklärung: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Use of Facebook Social Plugins

Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) f. GDPR) we use social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook"). The plugins can represent interaction elements or content (eg videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white "f" on blue tile, the terms "Like", "Like" or a "thumbs up" sign ) or are marked with the addition "Facebook Social Plugin". The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield Agreement and thereby provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user views a feature of this online offering that includes such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the device of the user and incorporated by him into the online offer. In the process, user profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs the users according to our knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example, press the Like button or leave a comment, the information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users, can be found in the privacy policy of Facebook: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Other settings and inconsistencies regarding the use of data for promotional purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads  or via the US site http://www.aboutads.info/choices/  or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, that is they are adopted for all devices, such as desktop computers or mobile devices.

Twitter

Within our online offering, features and content of the Twitter service offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, may be incorporated. This may include, for example, content such as images, videos or text and buttons that allow users to share content from this online offering within Twitter.
If the users are members of the platform Twitter, Twitter can assign the viewing of the above contents and functions to the profiles of the users there. Twitter is certified under the Privacy Shield Agreement, and therefore provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.

Instagram

Within our online offering, features and content of the Instagram service offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, may be incorporated. This may include, for example, content such as images, videos or text and buttons that allow users to share content from this online offering within Instagram. If the users are members of the platform Instagram, Instagram can assign the viewing of the above mentioned contents and functions to the profiles of the users there. Instagram Privacy Policy: http://instagram.com/about/legal/privacy/.

Pinterest

Within our online offering, features and content of the Pinterest service offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA, may be incorporated. This may include, for example, content such as images, videos or text and buttons that allow users to share content from this online offering within Pinterest. If the users are members of the platform Pinterest, Pinterest can assign the viewing of the abovementioned contents and functions to the profiles of the users there. Pinterest Privacy Policy: https://about.pinterest.com/de/privacy-policy.